Accreditation

APR logoAs one benefit of membership, RCC members may seek Accreditation in Public Relations. The voluntary APR designation identifies communicators who have demonstrated broad knowledge, experience, and professional judgment in planning and managing public relations activities. To earn Accreditation, candidates must demonstrate mastery of a specified body of public relations knowledge.

Candidates for Accreditation need to:

  • Compile a portfolio showing the range of their public relations work.
  • Complete a questionnaire about their public relations experience.
  • Participate in a two-hour Panel Presentation before three Accredited practitioners. This panel judges candidates on 12 areas of knowledge, skills and abilities in the public relations body of knowledge.
  • Pass a computer-based examination covering 50 other areas of knowledge, skills and abilities in the public relations body of knowledge.

APR guideThe independent Universal Accreditation Board manages the Accreditation process.

The board is the credentialing agency for members of 10 professional communication/public relations organizations and public affairs practitioners in the Department of Defense.

RCC is one of 10 organizations represented on the board.

For more information:

Doug CannonIf you have questions about APR, contact our RCC representation on the UAB, Douglas F. Cannon, Ph.D., APR+M, Fellow PRSA.

Doug is a retired Army public affairs officer and was a long-time communicator for Methodist organizations. He is now professor of practice and director of undergraduate programs for the Department of Communication at Virginia Tech in Blacksburg, Virginia.

 
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