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Crisis or Opportunity? You decide, speaker advises New York Chapter

By Linda Bloom

Neva Rae FoxIs attention being paid in a less than flattering way to your religious group, institution or official? Decide whether being in the spotlight is a "crisis or opportunity," advises Neva Rae Fox, the public affairs officer for the Episcopal Church.

Fox offered some of her "best practices" for crisis communications during the Oct. 1 meeting of the New York Chapter of the Religious Communicators Council.

Even a positive event or topic can receive negative social media postings or negative press, she warned. Fox suggested taking the following steps to deal with a crisis:

  • Review the situation – what are the details and what exactly is the crisis?

  • Pull the emotion out of the crisis and "name your demon."

  • Prepare a fact sheet and Q&A.

  • Dust off your mission statement and use it to your advantage.

  • Keep your web site updated as information becomes available.

  • Monitor social media chatter on the subject and have a group of bloggers and/or tweeters to call on to help relay the correction information.

  • Never use humor in a crisis situation, it could backfire.

Crime, Punishment & Redemption - an Interfaith Special - to be broadcast Oct. 5 on CBS

Crime, Punishment & Redemption, a CBS Interfaith Special, looks at how the faith community is helping returning citizens and their family members put their lives back together after incarceration. This special broadcast will be on the CBS Television Network on Sunday, Oct. 5 (check local listings ).

One of the people featured in the program is Dr. Harold Dean Trulear, Director of the Healing Communities Prison Ministry, who spoke to the RCC DC Chapter in February.


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