WACC's Global Media Monitoring Project (GMMP) has starkly demonstrated that the diversity present in reality is veiled or ignored in the world depicted in the news. Further, news tend to magnify and normalize discrimination, injustice, and inequality when it comes to gender difference. Drawing on research findings, the presentation suggested how peaceful coexistence can be enhanced with the help of gender-fair, responsive and balanced reporting. It argued that representing society in all its diversity is the key to the emergence of a more equitable world.

Dr. Macharia manages two of WACC's global programmes – Media and Gender Justice and HIV and AIDS, Communication and Stigma. Of Kenyan origin, she is a feminist political economist with extensive work experience in the field of gender and human development. Dr Macharia has worked with African civil society and international development organisations and is a contributing researcher at the International Secretariat for Human Development housed at York University, Toronto, Canada.

Against a background of technological changes that have revolutionized communication, economic pressures that have reduced the number of journalists covering religion and limited the space available for religion news, social media that have changed public relations practices, and demographic and cultural shifts that have altered the faces of communities, the RCC Convention asked how faith communities – and religion communicators – respond to this dynamic cultural environment.

Download Dr. Macharia's presentation text PDF file

 
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