He likened a webcast to older technology where information was "pushed" to the audience. In contrast, he said, a webinar uses interaction where the presenter is "willing to be real and engage the audience" as well as provide useful information.

The remaining nine of the "Top 10" list include:

• Know your goal! – Know what you are trying to achieve before scheduling and producing the Webinar, according to Carlisle.
• Don't over script and keep it moving. – People today are used to multi-tasking so don't make webinars too difficult to follow by having too many heads, he said.
• Pre-recording your video has its benefits. – Carlisle said pre-recording can be a great help, but to choose easy use software.
• Allow for live interaction. – Guide the conversation, but don't control it. Carlisle said "It really comes down to engagement. People want authenticity."
• Keep it social. – He said the world of the social Web is the "greatest tool" we've been given and to not embrace it in the Christian community "is a travesty."
• If you're not a media producer, find one! – Carlisle noted that audio and video can be "tricky" and said it is really important to have a producer for smooth show.
• If you are sharing video, find a reliable host. – The last thing an organization needs to do is to invest time, energy and money to market a Webinar that doesn't come off very well, so find a reliable partner, Carlisle said.
• Produce no more than 45 minutes. – He said to "keep it simple" and know that people are doing other work while listening.
• Continue the conversation by archiving your webinar. – Don't just broadcast once. A webinar can be an "ongoing resource" for organizations.