2018 convention engages how faith communities use public relations

Atlanta — One of the plenary panels during the 2018 Religion Communicators Council (RCC) National Convention will demonstrate how faith groups have used advertising and public relations to reach key populations since the 19th century. The meeting runs April 5-7.

Realizing the Dream: Peace and Justice Through Communication is the theme of the three-day event at the Sheraton Atlanta. One highlight on the meeting schedule is a visit to the National Center for Civil and Human Rights.

Meeting participants can choose from workshops covering multi-religious activism, enhancing your story with digital media, copyright laws, media monitoring, branding and design, crisis communication, and planning for the “We Are Sikhs” national public service announcement campaign. The 15 workshops are organized into three five-session tracks:

  • Management — Sessions related to public relations as a management function and the subjects tested on the Examination for Accreditation in Public Relations.

  • Communication techniques — Sessions designed to improve storytelling skills and abilities to engage key publics through various media.

  • Interfaith issues — Sessions that examine roles communicators play in promoting religious literacy, fostering understanding of various faith traditions and cultivating relations between people of differing faiths.

As part of the convention, RCC recognizes communication excellence through two award ceremonies, the DeRose-Hinkhouse Memorial Awards and the Wilbur Awards.

The DeRose-Hinkhouse Memorial Awards are given annually to active RCC members who demonstrate creativity and skill in religious communications and public relations. For more information, see the DeRose-Hinkhouse Memorial Awards web page.

The Wilbur Awards recognize excellence in the communication of religious issues, positive values and themes in secular media. These awards have been presented annually since 1949. For more information, see the Wilbur Awards web page.

For more information on the convention, including hotel information and registration, please visit the RCC 2018 Convention page. Full early-bird registration, which includes all programs and scheduled meals, is $395 until March 13. Day rates and specific banquet tickets are available from the event registration site.

RCC logoThe Religion Communicators Council, founded in 1929, is the nation’s oldest public relations professional organization. Members do communication, public relations, advertising and development work for and with a diverse group of faith-based organizations.



Shirley Struchen
[email protected]
(212) 870-2402

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