Resolution On Civil Discourse During 10th Anniversary of 9/11

WHEREAS, The coming tenth anniversary of the September 11, 2001, attacks on the USA will bring about painful recollections of terrorism and its effects; and

WHEREAS, The rhetoric at such times can become heated and distorted as it intermingles the religious identity of participants in those heinous acts; and

WHEREAS, The Religion Communicators Council encourages religion communicators to adhere to the highest ethical guidelines in the communication of religious faith and values in public discourse and to foster understanding among faith groups; now, therefore be it

RESOLVED, That the Board of Governors of the Religion Communicators Council calls for responsible discussion of religion and of all faith groups, seeking the understanding and acceptance of religious communities; and be it finally

RESOLVED, That the Board urges all who report and record news and register, edit or publish opinions about faith communities and religious commitments to adhere to the highest ethical standards of their craft and pursue accuracy, respect and understanding of people of all faiths and faith communities.

Adopted August 7, 2011, in Philadelphia, Pennsylvania.


Thinking and communicating outside the box

Religion Communicators Council (RCC) 2011

By Philip Lee, WACC Deputy-Director of Programmes

The National Convention of the Religion Communicators Council took place in Little Rock, Arkansas, USA, 31 March to 2 April 2011 on the theme "Communicating Outside the Box."

As a curtain-raiser to the Convention, WACC Global and WACC North America joined forces to screen The Garden at the End of the World, a documentary by Australian film-maker Gary Caganoff and winner of the WACC-SIGNIS Human Rights Award 2010. The film portrays the lives of those hardest hit by the consequences of war in Afghanistan – widows and orphans, who number tens of thousands. It follows two women, Afghan refugee Mahboba Rawi and internationally recognised permaculturalist Rosemary Morrow, who offer alternative views on how to solve the problems facing the country.


Webinars are a good fit for communication strategy

by Terry Barone, Communications Group Leader, California Southern Baptist Convention

Matt Carlisle's slide presentation on "10 Things I've Learned About Producing Webinars" is available online.

A social media consultant encouraged religion media professionals to consider new media, such as webinars, to guide their communications strategy at the 2011 Religion Communicators Council annual meeting March 31-April 2, 2011 in Little Rock, AR.

Media professionals were once guided by technology, but that is no longer the case with professionals now in the driver's seat, according to Matt Carlisle, founder of Big Heart Design, a Web and social media strategy consultancy in Nashville, TN.

In the workshop entitled "10 Things I've Learned About Producing webinars," Carlisle said the first thing to know is the difference between a webinar and a webcast. He explained a webinar uses audio and video includes interaction with an audience whereas a webcast uses the same technology but has limited interaction with individuals.


What's brand got to do with it?

by Jan Rizzo, Editor Seeds for the Parish, Communication Services, Evangelical Lutheran Church in America

Martin Thoma, author of Branding Like the Big Boys, talks about branding as a fundamental business discipline in this video.

Branding isn't only for big businesses and major corporations, it is helpful to faith communities. Martin Thoma was at this year's RCC Conference to tell us how.

Thoma, a partner in Thoma and Thoma, a brand development and activation firm in the Little Rock area, told attendees that it is time for churches to sit up and take notice of tactics that have been used by businesses for decades.

It really isn't about the bottom line – dollars and cents. It's about attracting people with your uniqueness, with what no one else other than you can offer. You can turn seekers of spirituality and the unchurched into proud and loyal ambassadors of your brand.


Norvell Slater Awards Presentation Marks Excellence In Communication Of Faith Values

Deb Christian, RCC President, given a Lifetime Communicator Award

Honored as the Commercial Communicator for work in 2010, Dena King (r) accepts the Norvell Slater Award on behalf of the North Texas Food Bank. Dallas-Ft. Worth Chapter President Cherrie Graham makes the presentation. Photo by Bill (J.W.) Matthews.

Accomplishments that represent excellence in promoting faith values were noted with the presentation of Norvell Slater Communication Awards for work done in 2010 at an awards luncheon sponsored by the Dallas-Fort Worth Chapter of the Religion Communicators Council (RCC) on April 28.

Selected were North Texas Food Bank, for their effective use of media as they work to meet the needs of hungry people in North Texas, as Commercial Communicator of the Year; Museum of Biblical Art, for their mission to utilize art to promote tolerance and understanding, as Religion Communicator of the Year, and Deb K. Christian, who for 35 years has worked with faith-based organizations to produce quality publications as Lifetime Communicator Award.

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