Clear vision, effective communication woo writers

By Steven Martin

Charles Whitaker offered tips for working with freelancers at the RCC/ACP convention.

What makes a good editor? Someone with a clear vision and able to effectively communicate that idea to writers, especially freelancers.

Charles Whitaker, in his workshop, “Working with Freelancers,” continued the Management Track into Friday morning at the Religion Communicators Council national convention. The room was filled with questions and conversation around the challenges that face our publications, editors, and how we gather news.

A good editor, Whitaker says, is only as good as his or her list of contacts. A good editor brings resources to the publication based on years of relationships, connections that have been grown and nurtured through good communication and collaboration.


Violence and faith in light of today’s society and reporting on violence

Rewrite the negative to bring about the positive

By Casey Tom

Rev. Jonathan Brooks speaks at the RCC/ACP 2019 convention

Photo by Julie Brinker

Rev. Jonathan Brooks, Senior Pastor of Canaan Community Church and author of “Church Forsaken: Practicing Presence in Neglected Neighborhoods,” shared how his neighborhood rewrote its negative narrative to bring positive changes to the community.

He was featured speaker for a Friday lunch plenary session at the Religion Communicators Council (RCC) and Associated Church Press (ACP) joint national convention in Chicago.

Rev. Brooks was raised in West Englewood, a neighborhood on the south side of Chicago, where gun violence is common, and the typical advice given to young people to better their lives is to work hard and move away. Brooks emphasized that communities need to change their attitude and embrace, love, and take ownership their neighborhoods.


How to not be a grumpy data cat

By Nadine Monn

Tips from workshop leader Heidi Thompson

In her workshop, “Drinking from a Hydrant of Data and Using It Wisely,” Heidi Thompson presented the philosophy she follows to make sense of the data she receives in her publishing and communications work. Though she loves numbers, Thompson admits to occasionally resembling Grumpy Cat when confronted with the overwhelming amount of data that modern communication tools like Google Analytics, Facebook, and MailChimp can yield to communicators.

First is to know your goals. The path you follow is different if you want to increase engagement in a campaign versus increasing revenue for a publication. Only when the goals are clear can you determine what is working, what is not working, and what your next steps will be.


You will have a crisis so prepare in advance

By Brian Gray

Katherine Kerr Kabatzky leads the Crisis Communication workshop.

Photo by Jacqueline Fuller.

It’s not a question if your organization will have a crisis, but rather when it will happen. So best be prepared in advance to handle whatever comes.

That was the message of Katherine Kerr Kubatzky, APR, during a breakout session on crisis communications during the Religion Communications Council and Associated Church Press joint conference in Chicago.

Kerr Kubatzky, who owns Polaris Non-Profit Communications in Georgetown, TX, described a crisis as “anything that threatens the operations and /or reputation of an organization.” The crisis need not be a world-shaking event. On a local level it could be prompted by inappropriate behavior, vandalism, an accident or assault or by natural causes such as a flood, hurricane or fire.


Religion Communicators Council honors 22 for work during 2018

Wilbur Award winners receive a handcrafted stained-glass trophy and national recognition for their work.

2019 Wilbur Award winners

Photo by Cherilyn Crowe

CHICAGO — Wilbur Award winners represent a diverse, but exclusive group of communicators who have thoughtfully brought religious issues and spiritual themes into the public discourse.

The Religion Communicators Council (RCC) announced 22 Wilbur Award winners April 12 at the annual convention celebrating the professional association’s 90th anniversary. The awards honor excellence by individuals in secular media – print and online journalism, book publishing, broadcasting, and motion pictures – for communicating religious issues, values and themes during 2018.

Fr. Jim Gardiner, an experienced communicator from the Catholic Church who understands both ancient liturgy and the demands of the digital age, was host for the awards presentation.

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