What we know, how do we know it, what does it mean

By Paul Chaffee

Best survey practice tips from Taylor Morrison

Socrates’ judgment that “the unexamined life is not worth living” resonates 2500 years later, applying not only to our lives but to the work we do, including magazines, books, videos, podcasts, campaigns, and everything else religious communicators pursue. Taylor Morrison’s expertise is in survey diagnostics and branding. She brings solid business credentials ranging from successful Kickstarter projects to participating in a leadership development program at a Fortune 100 company. Now she has her own consultancy.

She presented “So, how did we do?”: The Oft-Forgotten Question as a workshop during the recent joint convention of the RCC and ACP in Chicago in early April.


Photo artist leads editors through paces in photography, design

By Jeff Huett

Ted Glasoe leads workshop at 2019 convention

Photo by Jacqueline Fuller.

CHICAGO — Illustrating his points on photography and graphic design with beautiful images he took himself, Ted Glasoe, an artist and designer specializing in images of Lake Michigan, led a session of publication editors as part of the joint convention of the Religion Communicators Council (RCC) and Associated Church Press (ACP) on April 13.

Glasoe has been a professional graphic designer for more than 20 years and a professional photographer for more than 10 years. His presentation was designed to give editors a fundamental understanding of photography and graphic design as they relate to print and web use.


7 tips to help find podcast success

By Kurt Gwartney

Christian Piatt leads workshop on podcasting noting consistency is key.

Photo by Kurt Gwartney.

With a quick list of seven tips for podcast success, Christian Piatt with Square Core Media told the Associated Church Press (ACP) and Religion Communicators Council (RCC) members that podcasting should be part of any group’s brand and media outreach.

The professional development workshop was a part of the recent joint convention for the two communication organizations, ACP and RCC, that was set in Chicago.

Piatt, who came early to the podcast universe through work with Homebrewed Christianity’s Culture Cast, now has a company which provides services to organizations wanting help with their own podcasts.

His number one podcast success tip is consistency. “It is a crowded marketplace,” Piatt said. “People have to get you in their routine.”


Handling media interviews like a pro

Prepare for the difficult interview before it happens

By Curtis Ramsey-Lucas

Ryan John Koch co-led the “In the Spotlight: Handling Media Interviews Like A Pro” workshop

Photo by Curtis Ramsey-Lucas

Are you prepared for a confrontational interview? Have you considered the most difficult, awkward or embarrassing questions you might be asked? Have you planned brief responses to those questions in advance?

If not, you may not be as prepared as possible for the media environment in which religious communicators find themselves today.

With their workshop, “In the spotlight: handling media interviews like a pro,” Anuttama Dasa and Ryan Koch covered the basics of media relations was well as tips for effective interviews. The workshop was one of several Accreditation in Public Relations (APR) offerings at the 2019 annual convention of the Religion Communicators Council that met in Chicago.


Clear vision, effective communication woo writers

By Steven Martin

Charles Whitaker offered tips for working with freelancers at the RCC/ACP convention.

What makes a good editor? Someone with a clear vision and able to effectively communicate that idea to writers, especially freelancers.

Charles Whitaker, in his workshop, “Working with Freelancers,” continued the Management Track into Friday morning at the Religion Communicators Council national convention. The room was filled with questions and conversation around the challenges that face our publications, editors, and how we gather news.

A good editor, Whitaker says, is only as good as his or her list of contacts. A good editor brings resources to the publication based on years of relationships, connections that have been grown and nurtured through good communication and collaboration.

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