RCC Professional Development Webinar:

Using Brand Strategy to Create Social Change

Thursday, November 3; 1:00 p.m. ET

Ever thought about how you can use brand strategies to create social change?

Religion Communicators Council presents an opportunity to learn from a renowned expert who has led successful branding initiatives for the world’s largest nonprofit (United Way Worldwide) and America’s largest museum (The Met). RCC hosts a conversation with Cynthia Round, global brand builder and culture evangelist.

If brand-building strategy can create a cult-like following for a pair of running shoes or a cup of coffee, then surely we can use these same approaches to inspire better choices for healthy lives, give more children the education they deserve, or to save the planet. What can the world’s best brands teach us about creating positive social change?

Text of chat session during webinar

Cynthia Round

Cynthia Round

Cynthia Round is a brand consultant to cultural and non-profit organizations with experience in revitalizing iconic brands and building relevance to new audiences. As Senior Vice President of Marketing & External Relations for The Metropolitan Museum of Art she led development and implementation of the new brand strategy and identity, exhibition and tourism marketing, the press office, and visitor services. At a record-high attendance of 6.7 million this year, The Met is the most visited tourist attraction in NYC and the largest art museum in the USA.

Prior to joining The Met, Cynthia led the global re-branding and marketing for United Way Worldwide, the largest privately-funded nonprofit in the world at $5 billion raised annually across 40 countries. She began her career in brand management at P&G in the USA and Italy; then worked at ad agency Ogilvy & Mather Worldwide as Senior Partner & Executive Group Director, reenergizing and building brands in categories ranging from packaged goods and high tech to fashion and entertainment.

She guest-lectures on branding and social change, most recently in Sydney, Australia at the ADMA Global Forum and in graduate courses at Columbia, Yale, NYU and Oxford (UK). Cynthia is on the board of the Advertising Educational Foundation and is past-chair of the Soho Rep Theatre board. Cynthia earned her B. A. degree from Oklahoma State University, where she has served on the OSU Foundation board of governors and was honored with the Distinguished Alumni Award. She is married to writer Chas Carner; their daughter is a student at Vassar.

To join the webinar, please log on from a PC, Mac, Linux, iOS or Android: https://zoom.us/j/319860660 and take a moment to install the browser extension. You can also join by phone (for audio alone): +1 408-638-0968 (US Toll) or +1 646-558-8656 (US Toll). Use Meeting ID: 319860660.

Joining by internet-linked computer allows you to see the visuals that will be shared during the webinar. Webinars are just one of the benefits RCC provides to members.

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